In stage 1 we will setup:

• Business Page
• Connect Instagram
• Ad Accounts
• Assign Permissions
• Verify Domain
• Install Facebook Pixel
• Set Up Payment Methods

In stage 2 we will do:

• Audience Research
• Audience Segmentation
• Custom Audience Creation
• Lookalike Audience Creation
• Testing and Optimization
• Reporting and Analysis

In stage 3 we will do:

• Facebook Shop Creation
• Catalog Integration
• Dynamic Product Ads Setup
  

Our Advertising Funnel is designed to guide potential customers through every stage of their buying journey, from initial awareness to making a purchase. Here's how it works:

1. Awareness Stage:

• Targeted Ads

2. Interest Stage:

• Retargeting Campaigns

3. Consideration Stage:

• Persuasive Messaging
• Testimonials and Social Proof:

4. Decision Stage:

• Conversion-Driven Campaigns
• Seamless Checkout Experience

5. Retention Stage:

• Customer Feedback and Reviews

Here's how we may allocate your ad spend across different stages of the funnel after discussing with you:

1. Awareness Stage: 10-20% of total monthly budget.

2. Interest Stage: 20-30% of total monthly budget.

3. Consideration and Decision Stages: 50% of total monthly budget.

Scaling your Facebook advertising campaigns through Lookalike and LTV (Lifetime Value) audiences can be a highly effective strategy for reaching new customers and maximizing your return on investment. Here's how we can leverage these audience types to scale your campaigns:

1. Lookalike Audiences:

• Lookalike audiences are a powerful tool created based on the characteristics of your existing customers or website visitors. By leveraging data from your custom audience source, Facebook identifies users who share similar attributes, behaviors, and interests.
• To scale your campaigns with Lookalike audiences, we recommend starting by creating Lookalike audiences based on your highest-performing custom audiences, such as your customer list, website visitors, or engaged social media followers.
• Gradually increase the size of your Lookalike audiences while maintaining relevance. Facebook allows you to create Lookalike audiences of varying sizes, ranging from 1% (most similar) to 10% (broadest).
• Continuously monitor the performance of your Lookalike audience campaigns and refine your targeting based on results. Testing different Lookalike audience sources, audience sizes, and ad creatives will help identify what works best for your business.

2. LTV (Lifetime Value) Audiences:

• LTV audiences are based on the predicted lifetime value of your customers. By analyzing past customer behavior and purchase history, we can identify high-value customers likely to generate the most revenue over time.
• To create LTV audiences, we'll analyze your customer data to identify patterns and characteristics of high LTV customers, such as purchase frequency, average order value, and retention rate.
• We'll segment your customer base into different LTV tiers, such as low, medium, and high LTV segments, and create custom audiences based on these segments.
• Targeting your ads to these LTV audiences with tailored messaging and offers designed to maximize customer lifetime value is crucial. For example, offering exclusive promotions or loyalty rewards can incentivize repeat purchases from high LTV customers.

By leveraging Lookalike and LTV audiences effectively, we can scale your Facebook advertising campaigns while maintaining relevance and maximizing the return on your advertising investment. We'll continuously monitor and optimize your audience targeting strategies to ensure long-term success and sustainable growth for your business.

1. Ad Copy Creation
2. Ad Creative's Designing
3. Video Editing