The best time to post on social media is when your customers and followers are online. Of course, there are actual times that work best for your brand and we’ll dive into that in this article. Each social platform will have a different time that works best for the audience. For example, the best time to post on Facebook is different than the best time to post on Instagram. Plus, when you start taking into account different time zones it starts to get a little bit complicated. That’s why in this article we’ll break down specific times to send out your social media posts and share recommendations for social media management tools.
The more popular your brand the more time zones you’ll likely need to take into account. Some influencers and brands send out the same messages at different times of the day to account for different timezones. Ideally, you want to ensure the majority of time zones are reached without sending the same message. Aim to send no more than four of the same message the same day but scatter them at different times to reach as many time zones as possible.
Which countries are your customers located in? If you’re targeting the United States and Canada you likely want to hit the EST time zone as that time zone has the highest number of people such as New York and Toronto. However, if your target audience is in London, you likely want to post within the GMT time zone.
You can use social media analytics tools to find data about where your customers are located. Using this data, you can better plan out which times work best for your audience based on their specific audience.
The best time to post on Instagram is during lunch (11 a.m. to 1 p.m.) and evening after work (7 p.m. to 9 p.m.). Most Instagrammers tend to login via mobile. So they tend to avoid browsing during work hours.
The best time to post on Facebook during the week is between 1 p.m. and 4 p.m. during work hours. That’s likely because many Facebook users browse on their desktops and check it during downtime at work.
The best time to post on Twitter is during the lunch hour of 12 p.m. to 1 p.m. However, scheduling posts just before lunch works well too.
The best time to post on LinkedIn is between 10 a.m. and 11 a.m. LinkedIn is a professional social network used by recruiters, salespeople and businesspeople which is why it’s often used during work hours.
The best time to post on Pinterest tends to be between 8 p.m. and 11 p.m. Mothers tend to use Pinterest actively which may be why they tend to to post later in the evening.
The best time to post on YouTube tends to be early afternoon between 12 p.m. and 4 p.m. That’s because most viewers watch videos in the evening resulting in videos being indexed by then.
The best time to post on social media needs to factor in the social platform you’re using and the time zone the majority of your customers are in.
While the times listed in this article are averages, the reality is you might find your own audience best engages at different times. The best way to determine the best time to post on social media for your brand is to experiment. You can use social media management tools to schedule posts at various times over the span of several weeks to determine which times tend to work best with your audience.
You can use social media marketing automation tools like Buffer, Later, and Hootsuite to schedule posts at anytime. These tools can help you stay consistent with your posting schedule and reach your followers even while you’re sleeping. They can also be used for testing different times to determine which times get the best engagement. You can also use these tools to schedule the same post several times to reach every time zone or drive traffic back to your website.
Regularly monitoring your social media engagement and analysing your social data can help you find the best times to post on Instagram, Facebook or other social networks your brand is on. You can use our recommendations as guidelines when starting out. However, as your follower count grows you may find that your audience engages with you at different times. So never stop testing or experimenting. Also, don’t be afraid to post on social media on less popular days, while you might not reach your highest percentage of followers, you might be able to reach people who would have otherwise missed out on.