In stage 1 we will setup:

• Create a Google Ads account.
• Link your Google Ads account to your Google Business Profile.
• Set up payment methods for Google Ads.

In stage 2 we will do:

• Conduct audience research using Google Audience Insights.
• Segment your audience based on demographics, interests, and behaviors.
• Create custom audiences based on website visitors, app users, or customer lists.
• Utilize Google's Similar Audiences feature to create audiences similar to your existing ones.
• Continuously test and optimize audience targeting for better performance.

In stage 3 we will do:

• Set up Google Merchant Center to manage your product feed.
• Create and optimize your product feed for Google Shopping ads.
• Set up Dynamic Remarketing campaigns using Google Merchant Center.

Our Advertising Funnel is designed to guide potential customers through every stage of their buying journey, from initial awareness to making a purchase. Here's how it works:

Awareness Stage:

• Launch Google Display Network campaigns to build awareness.

Interest Stage:

• Implement Remarketing campaigns targeting users who have interacted with your website or app.

Consideration Stage:

• Use Search Ads to target users actively searching for relevant keywords related to your products or services.

Decision Stage:

• Implement Conversion-focused campaigns such as Shopping Ads for product-based businesses or Lead Generation campaigns for service-based businesses.
• Optimize landing pages for seamless conversion experiences.

Retention Stage:

• Set up Customer Match campaigns targeting existing customers with exclusive promotions or loyalty rewards.
• Encourage customer feedback and reviews through ad extensions or dedicated campaigns.

Here's how we may allocate your ad spend across different stages of the funnel after discussing with you:

1. Awareness Stage: 10-20% of total monthly budget.

2. Interest Stage: 20-30% of total monthly budget.

3. Consideration and Decision Stages: 50% of total monthly budget.

Scaling your Google advertising campaigns through Lookalike and LTV (Lifetime Value) audiences can be a highly effective strategy for reaching new customers and maximizing your return on investment. Here's how we can leverage these audience types to scale your campaigns:

1. Lookalike Audiences:

• Lookalike audiences are a powerful tool created based on the characteristics of your existing customers or website visitors. By leveraging data from your custom audience source, Google identifies users who share similar attributes, behaviors, and interests.
• To scale your campaigns with Lookalike audiences, we recommend starting by creating Lookalike audiences based on your highest-performing custom audiences, such as your customer list, website visitors, or engaged social media followers.
• Gradually increase the size of your Lookalike audiences while maintaining relevance. Google allows you to create Lookalike audiences of varying sizes, ranging from 1% (most similar) to 10% (broadest).
• Continuously monitor the performance of your Lookalike audience campaigns and refine your targeting based on results. Testing different Lookalike audience sources, audience sizes, and ad creatives will help identify what works best for your business.

2. LTV (Lifetime Value) Audiences:

• LTV audiences are based on the predicted lifetime value of your customers. By analyzing past customer behavior and purchase history, we can identify high-value customers likely to generate the most revenue over time.
• To create LTV audiences, we'll analyze your customer data to identify patterns and characteristics of high LTV customers, such as purchase frequency, average order value, and retention rate.
• We'll segment your customer base into different LTV tiers, such as low, medium, and high LTV segments, and create custom audiences based on these segments.
• Targeting your ads to these LTV audiences with tailored messaging and offers designed to maximize customer lifetime value is crucial. For example, offering exclusive promotions or loyalty rewards can incentivize repeat purchases from high LTV customers.

By leveraging Lookalike and LTV audiences effectively, we can scale your Google advertising campaigns while maintaining relevance and maximizing the return on your advertising investment. We'll continuously monitor and optimize your audience targeting strategies to ensure long-term success and sustainable growth for your business.

• Ad Copy Creation: Write compelling ad copy tailored for Google Ads formats such as Search, Display, and Shopping.
• Ad Creative Designing: Design visually appealing ad creatives optimized for various ad placements.
• Video Editing: Create and edit videos for use in Google Ads campaigns, including YouTube ads.