SEO Strategies for Shopify
How Better SEO Drives More Sales for your Shopify Store
Put simply, the aim of SEO is to earn traffic to your site from the free (or organic) results pages on search engines such as Google or Bing. There are a whole host of factors to consider when it comes to SEO for Shopify, from on-page SEO like content and site architecture, to off-page elements such as trust, links and social.
SEO starts with understanding what problem your customer is trying to solve, and providing them with the right solution - in a way that makes you stand out from the crowd. It’s not about manipulating search engines or using short-term tactics, it’s about answering your customers’ queries; encouraging them to click through to your site and finding out what you’ve got to offer!
Xee Creative's Approach to Shopify SEO
Our in-house marketing department has a wide range of specialists, including a team of SEO experts. They work with the wider team of marketers to plan and execute SEO activity that complements other marketing tactics, to achieve the best possible results.
With over 200 signals for site ranking used by Google’s algorithm, it’s not easy to climb the search engine results pages. Beware of agencies who promise you they can ‘get you to number one on Google’. This isn’t something you’ll ever see on a proposal from Xee Creative's.
What we will do is create and deliver a solid long-term SEO strategy using proven tactics to improve your search visibility over time. Deploying the latest SEO techniques and a wealth of industry knowledge, our team of Shopify SEO experts will analyse where you are, identify where you need to be and create a plan with clearly defined objectives to get you there.
Through transparent, jargon-free monthly reports, we’ll keep you up to date with progress, successes and learnings.
SEO Tactics: Increase Traffic and Sales for your Shopify Store
SEO Audit
We take the time to understand current website performance and SEO health. This enables us to identify which areas are working well and where the main focus for improvement should be.
Technical SEO
Before launching your online marketing strategy it’s important to ensure your Shopify store ticks all the boxes for technical SEO to give it the best chance of success. Our technical SEO services make sure that search engines can crawl and index your site properly. We understand what needs to happen from a technical point of view to demonstrate domain knowledge, authority and integrity to search engines.
Competitor Analysis
Understanding your competitive landscape is key to success. By benchmarking your ecommerce business against your competitors, we can learn where your hurdles and opportunities lie. From understanding how your competition position themselves as brands, to their social channels, backlink profiles, content and comms strategies, our SEO agency gurus will use the data to create a strategy that gives you a competitive edge.
Keyword Research
This remains a cornerstone of SEO. Identifying the correct keywords to use in your business’ website copy is key in determining your performance in organic search results. We research the terms people are using when searching online, and how to capitalise on that by ensuring your Shopify store uses the right language to provide answers to their queries. The result? More relevant traffic.
Content Marketing and Outreach
Our in-house team of content specialists are passionate about creating SEO-focused content for your Shopify store. We can write compelling content to appear in the search results pages to encourage searchers to click through to your site, on-site content and blogs to bring your brand to life, or articles for placement elsewhere to earn valuable links back to your site. Using data-driven insights and keyword research, we craft perfect prose to represent your brand, captivate and grow your audience.
Site Migration
If you’re moving your existing online business to Shopify from any other ecommerce platform, it’s absolutely critical that your migration is managed properly, ensuring SEO migration elements aren’t overlooked. With over 60 migrations successfully completed, we’re the SEO agency with an in-house, tried and trusted website migration process. We make sure your rankings and traffic aren’t impacted by the move thanks to our years of experience and in-house tools we’ve built such as Easy Redirects to help manage your migration effectively.
Local SEO
We can optimise your online store from a local SEO perspective, to increase your presence in the results of relevant local searches, whether on Google, Bing, Maps, across mobile or desktop devices.
International SEO
If your business operates in different territories, you need to make sure you’re optimised for SEO internationally. Using international SEO best practices, Xee Creative’s SEO professionals can make sure the search engine giants understand which countries you’d like to target and which languages you use, boosting your search performance in those regions.
Google Penalty Recovery
If you’ve been penalised by Google and have seen a dip in traffic and revenue, we’re the SEO company to help. A site audit will determine if you’ve been hit with an algorithmic penalty - for example the Panda or Penguin algorithm may have flagged something on your site as negative or low quality. It might be that your site is being harmed by undesirable backlinks or content issues, or that there’s something else that’s causing problems for your site’s rankings. Once we’ve identified what’s happened, we can put a plan together to fix the problem.
SEO Reporting
Search engine optimisation isn’t magic or some kind of arcane witchcraft. It’s activity driven by data insights, to help increase your online visibility. Xee Creative’s approach to SEO for Shopify is clear and transparent: we strip back the jargon and provide regular reports in clear English, letting you know what we’ve done, what the results were, and what the next steps are.
